At COPENHAGEN MUSE, we work seriously and ambitiously with CSR being fully aware of our responsibility as an actor in the fashion arena.
CSR is a complex matter, but we strive to make our communication, regarding new initiatives and developments in the area, as uncomplicated as possible. We have an honest approach and will communicate about the things that are going well and the areas that have proved more difficult than first anticipated. We have a positive approach. Each initiative is a step in the right direction and adds
energy and motivation to do even better.
In our CSR initiatives, we focus on the following
Sustainable Development Goals: 5. Gender Equality, 8. Decent Work and Economic Growth, 12. Responsible Consumption and Production, and 13. Climate Action.
At COPENHAGEN MUSE, we focus on gender equality.
It is important to us that all genders have equal opportunities and work under the same terms and conditions. In our industry there are many women, and 2/3 of our skilled employees identify as women. Our business model is built around selling products for women. Therefore, it is natural for us to direct our focus on women's conditions, internally as well as in the factories and in our production chain.
In our offices, we have created conditions that ensure that everyone has equal opportunities to pursue ambitions and develop skills. Last but not least, through our products we want to support the empowerment of women, omen's positive self-image, and their right to be themselves.
DECENT WORK AND ECONOMIC GROWTH
It is a major focus area of ours to ensure that our employees and the people who work for our suppliers have the best possible working conditions.
Through third-party audit programmes, we ensure that our suppliers live up to our Code of Conduct, including our equirements for working conditions, safety, hygiene, child labour, anti-corruption and animal welfare.
We have mapped our direct suppliers and segmented them according to importance and size, so that we know where to put the main part of our focus, especially in working with CSR. The next step is to map further back in the chain, to achieve increased traceability and broaden our CSR scope.
RESPONSIBLE CONSUMPTION AND PRODUCTION
We recognise that we are in an industry that pollutes a lot, and we want to do our part in reducing the negative impact on our planet. Overall, it is important to us that our clothes are of good quality and long-lasting, thereby expanding the lifetime of each product.
In addition, we focus on our choice of qualities and fibres in our designs. And through the apping of fibres present in our products, we know the exact composition of natural, synthetic, cellulose-based and animal fibres. We focus on animal welfare and ensure that the materials we use in our products stem from animals that have been treated in accordance with
legislation and recommendations in the field.
We update our strategy regarding materials every year in order to set new ambitious goals, based on the latest research. The strategy is our guideline when we prepare new products and collections. Furthermore, it helps ensure that we constantly work to reduce our impact on people, animals and the environment. For the same reason, we also want to get the best and most reliable certifications within the industry.
We work seriously on reducing our environmental footprint throughout our value chain, both with our suppliers and in the offices, as described previously.
We will draw up an action plan, which will reveal how our offices can contribute to an increased climate effort that can be incorporated into everyday life. We are focused on reducing our production of physical samples part of the design process, as well as our consumption of plastic, paper and packaging. Therefore, all paper and cardboard used in the office or sent out of the house comes from responsible forestry, which includes printer paper, cardboard boxes, export cartons and hangtags, etc.
We, Brands of Scandinavia are a proud member of Better Cotton.
Better cotton is sourced via a chain of custody model called mass balance.
This means that Better Cotton is not physically traceable to end products, however, Better Cotton Farmers benefit from the demand for Better Cotton in equivalent volumes to those we ´source´.
We Brands of Scandinavia are committed to source 25% of our Cotton as Better Cotton by 2025.
Better Cotton’s mission is to help cotton communities survive and thrive, while protecting and restoring the environment.
By buying cotton products from Brands of Scandinavia, you are supporting the Better Cotton Farmers who use water efficiently, care for soil health and natural habitats, reduce use of the most harmful chemicals and respect workers’ rights and wellbeing.